Business Sessions 2011
| How to Avoid Weddings of Mass DestructionPresenter: Andy Ebon, The Wedding Marketing AuthorityMonday, September 12th, 10:30 am – 11:30 am Pavillion 9 | |
| Andy Ebon is no stranger to the mobile DJ entertainment industry. While living in San Francisco, he launched and operated two highly successful mobile DJ services. Music Man: in 1977. then Designer Music in 1986.His work with Designer Music earned him the distinction of San Francisco Small Business Owner of the Year. He retired from active DJ work in 1996 after 25 years in the industry.Through the decades Andy has been a leader in Disc Jockey, Hospitality and Wedding Industries, providing leadership and innovation among various associations. Currently, he publishes The Wedding Marketing Blog, speaks on Marketing, Online Social Media and Motivational topics at local, regional, and national conferences.Andy is a co-author of “The Power of the Platform: Speakers on Success“ featuring his chapter, Blogging Your Way To Business Success. |
Andy Ebon |
| Is There a Future for Wedding Entertainers?Presenter: Peter Merry,Merry WeddingsMonday, September 12th, 1:00pm – 2:00pm Pavillion 9 | |
| With the advent of the iPod and “Do-It-Yourself” Genius mixes on iTunes, some have begun to suggest that wedding DJs may be heading towards imminent extinction. Add in the events of 9/11 followed by a tough economy and the viability of choosing one’s career as a wedding DJ has been questioned now more than ever. Peter Merry, Author of “The Wedding Reception…Ever!”, will tackle these issues head-on while laying out clear cut strategies for not only surviving these current challenges, but effectively rising above them. He will discuss why now more than ever your ability to entertain at a wedding will truly set you apart by mixing structure with creativity to achieve outrageous demand. And he will prognosticate about the trends and changes that may soon come knocking on the front door of your wedding business. Will you be ready?Peter Merry has been entertaining at wedding receptions since 1992. He served as the National ADJA President in 2003 & 2004. He is the Author of “The Best Wedding Reception…Ever!” He is the Founder and CEO of the Wedding Entertainment Directors Guild. He has trained over 130 wedding entertainers through his 2 day events called The Professional Process. And finally, his passion for helping engaged couples create truly fun and memorable wedding celebrations has caused many in the media to refer to him as “The Fun Wedding Guy!” |
Peter Merry |
| The Disney EffectPresenter: Ron Ruth, Ron Ruth WeddingsMonday, September 12th, 2:30pm – 3:30pm Pavillion 9 | |
| Lessons In Exceptional Customer Service From The Standard Bearer Of Entertainment Excellence! Walt Disney World is the #1 vacation destination in the world with over 45 million annual visitors…70% are return guests. It can be said with certainty that Disney knows how to make and keep their guests happy. The good news is that Disney makes no secret as to the business behind the magic or to the essential elements of their quality, guest service cycle that features Courtesy, Efficiency and Show.The better news is that you can incorporate these very same elements into your DJ business, allowing you to enjoy an unprecedented level of client satisfaction and become known as the standard bearer of excellence in the wedding entertainment industry.Ron Ruth is a 20 year veteran of the Wedding Entertainment Industry and owner of Ron Ruth Wedding Entertainment in Kansas City. In 2001, Ron founded a local group of DJ business owners that became the Kansas City Chapter of the American Disc Jockey Association. Ron served as President from 2002-2004. In 2005, he served on the ADJA National Board of Directors. In 2007, Ron was accepted into the Wedding Entertainment Directors Guild™ and serves on the WED Guild™ Board of Advisors. Ron is also a member of the Association Of Bridal Consultants (ABC) and Membership Director for the Kansas City Chapter of the National Association of Catering Executives (NACE).
Ron embraces the innovative spirit and believes great things can happen with just a little imagination. Ron is a staff writer for “Disc Jockey News” and the author and key presenter of 2, wedding workshops entitled “The MAGIC Behind An Extraordinary Wedding Celebration!” and the “The Best Groom…Ever!” He also wrote and presents a much touted customer service seminar for wedding professionals, “Disney’s 3 Keys To Success And Your Wedding Business.” |
Ron Ruth |
| How to Communicate More Effectively with Brides via EmailPresenter: Alan Berg, Alan BergMonday, September 12th, 4:00pm – 5:00pm Pavillion 9 | |
| It would be so much easier if she would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s brides. Here’s what you’ll learn:
With more than 20 years in wedding related sales and marketing, Alan Berg is uniquely qualified to help local wedding businesses achieve their goals. Alan spent 11 years at The Knot, the leading lifestage media company, most of them as vice president, overseeing the sales, education and training of the local sales team and local wedding pros around the country. He is the founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and businesses. Alan is the author of the new book “If your website was an employee, would you fire it?”, published by his company Left of Center Marketing & Publishing… ideas for when business isn’t right. He is a professional speaker and member of the National Speakers Association, the leading organization for professional speakers. He speaks to thousands of local business professionals every year through webinars and live presentations. Alan is a professional speaker and a member of the National Speakers Association, the leading organization for professional speakers. |
Alan Berg |
| Before, During and AfterPresenter: Scott Faver, The Party FaversTuesday, September 13th, 9:00am – 10:00pm Pavillion 10 | |
| Long after the event is over, they may forget what you did, but they will always remember how you made them feel before, during and after their event. This is your business game plan forrelationship marketing to prospects and clients, like you are their best friend for life! This presentation includes sample letters, emails, web forms, scripts and more for all attendees. Receivereferrals from clients before your performance, and 20+ years after, using this reliable process.
In addition to professional DJ & Entertainment services, Scott, is a teacher & leader in the industry. He has Created fun and unique games & activities for all kinds of events. Entertaining large and small corporations alike. Including TRW & Sony. Scott & his games have also entertained many stars including Barbara Streisand, Arnold Schwarzenegger, Barry Bostwick, Patrick Swayzie, Ed Begley Jr, Paul Mitchell, and many more. He also hosts a weekly online chat discussing games and activities with DJ’s from all over the world. Plus he moderates an online Interactive DJ Forum, all at ProDJ.Com. Scott taught thousands of DJ’s at conferences around the country, how to enhance their events with interactive games and activities. |
Scott Faver |
| GEEK BOOT CAMP Presenter: Ben Stowe, NLFX ProfessionalTuesday, September 13th, 10:30am – 11:30am Pavillion 9 |
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| Frustrated by all the geeky laws, formulas and calculations that affect the quality of your show but you never really knew what they really meant? Ever wish somebody would explain all those geeky things in plain English?One of the DJ industry’s favorite geeks will make your wishes come true. Ben Stowe will break down Electrical Units of Measure, Ohms Law, Watts Law, American Wire Gauge, Parallel & Series speaker wiring, Volt Drop, Extension Cord and speaker cable lengths and gauges, Speaker cable length/gauge, Balanced vs. Unbalanced audio connections, Decibels, DMX addressing and someTroubleshooting ideas.
This will be done in a clear, concise manner with a few bad jokes thrown in here and there. No pushups will be required and all attendees will receive a Geek Field Guide that handily recaps this information and more as well as a certificate of attendance. |
Ben Stowe |
| Building Perfect RapportPresenter: Jim Cerone, Wedding Entertainment Director Tuesday, September 14th, 1:00pm – 2:00pm Pavillion 9 | |
| How’s business? Are you frustrated? Do you struggle to create a connection?This seminar will put you in the middle of actual sales situations: email exchanges, phone calls and in-person consultations. Learn to read between the lines; see what warning signs to watch for; and hear things you may be missing.Today, your prospects communicate differently. To earn a client, you have to build rapport. The Perfect Host, Jim Cerone, is here to help.
Born in the Chicago area, Jim Cerone has been a DJ since 1980. His first gig was spinnin’ tunes for a twilight golf outing as his parent’s country club (he used his home stereo – bottomfeeder!). Jim honed his skills at DePauw University in Greencastle, Indiana; doing fraternity and sorority parties. By some miracle, Jim managed to graduate in 1986 and has been serving Central Indiana ever since. Now living in Indianapolis with his family, Jim is a single operator specializing in wedding receptions. Jim’s parents, Kathi and Jim Cerone continue to host fabulous parties every chance they get. Jim learned from them the art of being the perfect host. |
Jim Cerone |
| Facts about DJ InsurancePresenter: Rob Nuccio, RV Nuccio & AssociatesTuesday, September 13th, 2:30pm – 3:30pm Pavillion 9 | |
Rob Nuccio |
| Reinventing Yourself in Today’s Economy Presenters: Mitch Taylor, Austin Beaver Taylored Weddings Austin Beaver Tuesday, September 13th, 4:00pm – 5:00pm, Pavillion 9 | |
| What is it that separates the top performers from everyone else? Why are they able to charge 5 to 10 times more than the average in the industry? What’s their secret? From 2008 and 2009, one of the worst economic times in the DJ industry Wedding Entertainment Director Mitch Taylor and highly sought after talent Austin Beaver each achieved over a 30% growth in revenue in two COMPLETELY different markets. In this groundbreaking seminar, Mitch and Austin will lay out the tools that have given them this great success and show you exactly what you have to do next to put you on the same path.The skills, unique talents, training method and tools that Austin and Mitch employ today will all be shared. Are you ready to learn the secret? For every entertainer, regardless of your experience level, this is a must see seminar to help you eliminate the competition and create a limitless potential for your business.Austin Beaver is a Seattle based DJ whose talent and marketing have allowed him to travel across North America for corporate events and celebrity weddings. Having started in the industry at the age of sixteen and a half, his early career focused on youth and clubs. Today, his branding and
marketing focus on the “higher” end of the wedding and private event market. AustinBeaver.com Mitch Taylor is an 18 year veteran of the mobile disc jockey industry, starting out on the cruise ships of Carnival Cruise Lines. He is a member of the American Disc Jockey Association, WED Guild™ and recently earned his ACE of Sales certification from Jeffrey Gitomer. Mitch owns and operates Taylored Weddings in the Upper Peninsula of Michigan and can be reached at 906.786.6967 or via email at mitch@TayloredWeddings.com. Mitch is a regular contributor to the ADJA Magazine The Current Audition on the topic of sales.
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Austin Beaver 
Mitch Taylor
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Very excited about presenting at the ADJA conference in September!
This is going to be one of the best Vegas shows for entertainers I’ve ever attended. Can’t wait.